Savvy Sipper Spotlight

Meet Bryan: Every Sip’s Road-Tripping THC Enthusiast

If you’ve ever stopped by a tasting table at a liquor store or caught a brand demo at an event like Grillfest or Leprechaun Days, there’s a good chance you’ve met Bryan, one of Every Sip’s most well-traveled and easygoing brand ambassadors.

Bryan’s journey with Every Sip started, like many good stories do, with a chance conversation. “I was working at a liquor store and met an outgoing brand ambassador,” he recalls. “They told me they worked for Every Sip. I needed the money, so I applied & Every Sip has been great to work with.

A few years later, Bryan’s still here & still loving it.

Every Shift Is an Adventure

For Bryan, one of the best parts of the job is the travel.

“Every shift is like an adventure,” he says. “I’ve learned a lot about the alcohol and legal THC industry here in the Cities while meeting some great people.”

From festivals to pop-up tastings, Bryan’s job has taken him to some of the Twin Cities’ coolest events, the kind he might not have attended otherwise.

Favorite Brands: Happy Duck & Gigli

While Bryan’s open minded when it comes to the brands he works with, he has a soft spot for THC beverages that don’t overload on sugar.

“It’s a tie between Happy Duck and Gigli,” he says. “They’re both solid products, and the reps have been great to work with. I really like how they’re relatively healthy compared to other beverages.”

Finding Passion in the THC Industry

Every Sip has given Bryan more than just fun weekends and side income; it’s helped him grow his network and explore a field he’s truly passionate about.

“I’ve been able to network with so many professionals in the liquor industry. If I pursue a full-time job in the industry, I know who to contact,” he explains. “But honestly, I’d much rather look for opportunities in the THC industry. That’s definitely my passion.”

A Humbling Milwaukee Adventure

Not every shift goes according to plan, and Bryan’s got a story that proves it. Once, he drove all the way to Milwaukee to promote a THC brand, only to find out the shipment hadn’t arrived.

“There were only two 4-packs in the store, one to sample, one to sell,” he says. “I figured I’d sell out quickly… but no one wanted to sample. Some customers thought I was entrapping them. Others were on parole. Even Marquette students didn’t want to risk a drug test.”

By the end of his three-hour shift, Bryan hadn’t sold a single pack, a rare first for him.

“It was humbling,” he laughs. “It taught me I can always improve my sales technique.”

Life Outside of Every Sip

When he’s not sampling the latest THC beverages, Bryan keeps busy, very busy. He’s been renting cars at the airport for over a decade and even moonlights as a sensory panelist at a food lab (talk about having a good palate!).

For fun, he loves road trips, the gym, family time, trying new recipes, and, no surprise here, attending cannabis festivals.

A Toast to Balance

One fun fact that makes Bryan’s story stand out. He actually stopped drinking alcohol in January.

“I only sip enough of alcohol products I haven’t previously sampled, just so I know what I’m talking about,” he says. “I still sell out product. I love working for Every Sip.”

Bryan’s mix of humor, humility, and hustle makes him a perfect fit for the Every Sip team. Whether he’s hitting the road, chatting with curious customers, or discovering the next great THC beverage, Bryan brings genuine passion to everything he does.

Here’s to more adventures and more zero-sugar sips ahead!